Privacy Notice

This notice sets out how Criteria uses and protects personal information that we process using telluswhatyouthink.co.uk.

For details about other personal data that we process, see the privacy notice on our main corporate website: https://www.criteria.co.uk/privacy-notice.html

Our ICO registration number is Z755360X.

We always process personal data within the UK, unless it is necessary to transfer data outside the EU for a specific client project. Research participants will be notified if the project requires data to be transferred outside the EU and the safeguards that will be used to protect their data, before commencing.

The security of personal data is important. We use a wide range of organisational, technical, physical and operational controls to prevent unauthorised access to data, which are assessed on a regular basis.

We will not sell your data to third parties for use outside the activities that we agree with you. We will not share data with 3rd parties unless they are specifically processing that data under contract, on our behalf.

For any data protection queries, please contact us at dpo@criteria.co.uk or by post at: Data Protection Officer, Criteria Fieldwork, 144 Liverpool Road, London, N1 1LA.

Read more about the data we process and store:

1) Tell Us What You Think community members

When you sign up to our Tell Us What You Think community, we use the information that you provide to identify research projects that may be suitable for you to attend with your consent.

Market research activity needs to be as representative as possible and may need to focus on individuals with certain interests, characteristics or beliefs. You will be asked questions about your background, lifestyle and products and services that you use.

Some research activities may require collection of sensitive data, such as ethnic origins, health, religion, sexual orientation or political beliefs. You are not under any obligation to provide this information and we will always obtain explicit consent at the point of data capture.

We will retain your information until you ask to be removed from the Tell Us What You Think community or request that you are not considered for future market research activity. You can delete your profile via the website or contact info@criteria.co.uk. We will remove your details within 28 days. We will also add your email address and phone number to our Do Not Contact database to ensure that we don't contact you again.

We use well established IT service providers in the UK to processes the data.

2) When people visit our website

We use a technology cookies as part of a normal business procedure to track patterns of behaviour of visitors to our site and to manage certain elements of the way you view our website for more information please view our cookie notice.

3) Your rights

As an individual whose personal data is processed by Criteria you have the following rights:

• the right to be informed – which is what this privacy notice is for
• the right to request a copy of the data we hold about you
• the right to object to direct marketing or processing carried out on the basis of legitimate interests
• the right to request that your data is erased
• the right to request that your data is transferred to another organisation
• the right to have your data rectified if its inaccurate
• the right to have your data restricted or blocked from processing
• The right to have any automated decision making or profiling explained, and manually reviewed.

To exercise any of these rights, please contact us at subjectaccessrequests@criteria.co.uk or by post at Data Protection Officer, Criteria Fieldwork, 144 Liverpool Road, London, N1 1LA. We will take steps to verify your identity before progressing with your request.

If you are not happy with the way we have handled your data and are unable to resolve the issue with us personally, you can complain to the ICO. If you do have any problems, please let us know.

We reserve the right to update this Privacy Notice at any time. If there is a major change to the Privacy Notice and individuals' data is likely to be affected, we will notify them directly by email.

This privacy notice was design with brevity and clarity in mind. If you require any further information, please contact us directly.

This privacy notice was last refreshed in January 2021.